Quinoa & Maca
Peru is the leading quinoa producer and exporter in the world.
Quinoa is a native product of Peru and was known by the Incas as “the mother of all grains”. This seed has been cultivated for more than 3,000 years, but it began to be exported commercially around 1980. The record year for Peruvian exports of Quinoa was 2014, with almost $200 million provided to the world. At that moment, the price of Quinoa was at its highest level and although the volume of exports continues to grow since then, the value of these exports has sharply reduced.
Recently the total international trade of Quinoa, including some re-exports, can be estimated at around $280 million, with Peru representing close to $120 million, followed by Bolivia with $80 million. These Peruvian exports typically represent around 52,000 tons.
Added Value
There are many Quinoa presentations and products that are developed in Peru. From 100% Quinoa pasta, to ready to eat salads, breakfast cereals, health powders, cookies, fine chocolates, etc. Many international companies trust Peruvian providers to prepare unique and innovative products for their brands. Some examples include Ancient Harvest, Cucina & Amore, Alter Eco, and many more.
One of the most innovative Quinoa-based products made in Peru has been the Quinoa beer: 7 Vidas. A former Peruvian executive from Budweiser started his craft beer company in Peru and is now reaching the USA market.
Socioeconomic Impact
Quinoa is cultivated in the Andean highlands. The areas near the Titicaca Lake specialize in this crop. Many families depend on this cultivation in one of the least developed areas in Peru, due to the high altitude (more than 10,000 feet over sea level) that reduces competitive production activities.
Recommended by Doctors
The initial push for Quinoa came from NASA, but after which many physicians have been recommending regular Quinoa consumption . Naturally gluten free, a big segment of the original consumers were those with Celiac desease . The grain contains all 9 essential amino acids (being a perfect protein), so vegetarians and vegan-based consumers also have fallen in love with Quinoa. In recent years, it has become a regular part of the diet at hospitals, especially for people with special nutritional needs. Over the last decade, a large part of the mainstream market has discovered that Quinoa is a plant-based option that can be much more healthy, efficient and delicious than some of the products of our past.